API CONNECT 2026

API Connect is India's Active Pharmaceutical Ingredients industry conference, and in 2026 HypeHouse managed two full-scale editions from digital ground zero. We built a fully white-label website for the event, then ran performance marketing campaigns targeting a highly niche audience, pharma industry professionals specifically, rather than casting a wide net. Unlike a product brand, an event has one unforgiving deadline: the date on the ticket, so every campaign had to convert interest into paid attendance before that date.That targeted approach paid off directly: the website sold over 200 tickets on its own, alongside a 50% increase in website traffic, a 40% boost in social media reach, and a 30% uplift in online sales.